Every company wants to get the most out of their advertising dollars to increase sales and gain qualified leads.  This is true for businesses large and small.  However, some companies manage to receive better return on investment because of their keen ability to locate and utilize profitable and affordable marketing channels.  So what marketing strategy can provide your company with pre-qualified leads that have already shown interest in your company?  What marketing strategy has the ability to expose your company to a brand new consumer that has never even heard of your business?  The answer is straight forward and simple – SEO aka search engine optimization. Search engine optimization (SEO) is arguably one of the most profitable and affordable advertising strategies available to businesses today.  SEO has transformed into a marketing process that allows for companies to experience rapid and continued growth in targeted markets.  Effective SEO strategies and techniques have boosted business sales and online presence for businesses throughout the world.  Everyday, more and more businesses are turning to search engine optimization to attract new customers and increase the visibility of their companies. So why is SEO so effective in boosting sales and attracting new customers?  Think about it, when a buyer is looking to purchase a new product where is the first place the majority of today’s consumers go to find what they need?  It is safe to say the answer is most likely Google.  Google is responsible for around 80% of global searches and has since eliminated archaic means of locating companies, such as the phone book, classifieds, and other tedious, uninformative forms of advertising.  Consumers love to use Google to find products and services because the search engine quickly provides the user with thousands of websites and webpages that are specifically targeting their needs.  The consumer is then able to quickly and easily click through as many websites as they need until they feel comfortable with a company or product. The only problem is only 10 websites are shown on each page of Google and it is rare that a consumer looks past page 2 of the search engine.  So what does this mean if you are not on the first page for search terms relevant to your company?  Well, it basically means you are not going to be found and a new potential customer will not click on the link to your website.  Basically the potential customer has no idea your business exists and has likely chosen another company to fulfill their needs. So don’t let your expensive and professionally designed website go unnoticed in search engines.  Expect more from your company website and consider a full SEO campaign that targets specific keywords and phrases that are relevant to your products or services. A successful SEO campaign should begin only after careful research and analysis of your current website, competitors, keywords, and targeted search terms.  Once a full analysis has been completed, it is important to make all on-page SEO alterations and additions.  On-page SEO could include; meta tags, title tags, content rewrites, keyword placement, alternative image text, and other important factors.  Once all of these factors have been addressed an aggressive and targeted link-building campaign should be deployed.  Link-building can and should consist of article marketing, press releases, blog posts, social media, social bookmarking, classified ads, and directory submissions.  When appropriate, blog and forum comments are also a form of link-building – limit this type of link-building because it can be considered spamming if it is not relevant or is redundant. Search Engine Optimization (SEO) can be a very powerful marketing tool for your company.  The impact of SEO is longer term and more affordable over time.  A productive and effective SEO and internet marketing campaign has the capacity to eliminate conventional forms of marketing completely and help save your company thousands of dollars a year. WebStyley is a Denver SEO Company that specializes in Business SEO and Internet Marketing.  If you think your company would benefit from SEO and Internet Marketing, Contact Us for a Free SEO Quote.