If you own a small business and are interested in SEO then you need to make sure your are focusing on your website and blog content.  Content is critical to a good SEO campaign.  Relevant and keyword rich content can help your company increase it’s search engine ranking placement (SERP) and also provide customers with valuable information.  Search engines are in the business of bringing the most relevant and informative content to search engine users.  The search engines index your website based on its relevancy to your keywords and associated text. Keyword rich content on static pages is very important for on-page SEO and should be reviewed multiple times to ensure it reads well and also includes necessary keywords.  However, static pages (pages that do not change) are only half the battle.  In fact, if you are serious about a true SEO campaign, it is very important to start a small business blog.  Your blog should be used as a tool to increase your company’s relevancy in your industry.  It is best to commit yourself to writing at least one new blog entry every week.  These new entries will allow you create new web pages associated with your domain and can help increase visits from both search engines and Internet users.  While using your blog, focus on topics that your customers frequently ask about or that could be beneficial to a reader.  Don’t use your blog as a sales pitch, instead use your blog as a way to attract new customers and Internet users to your website.  Add links in your content that allow for more reading and longer stays on your site.  Your first goal should be getting your reader to your website and your second goal should be to get them to stay on your website long enough to call you.   Content is a very important aspect of SEO.  Here is a great resource if you are interested in learning more about Easy Small Business SEO.  Good Luck!