Let’s face it: these days, there are lots of so-called WordPress “experts” that have done little more than read an online tutorial, add the title to their LinkedIn profile, and begin work. But genuine expert WordPress developers and designers offer great services that inexperienced developers don’t know about. So what’s the scoop? Here are some ways to tell expert WordPress design and development professionals from amateurs.
First of all, expert wordpress developers do their research. Instead of jumping right into a project with a prototype, they’ll do research on users, test how well current products are working, and look at similar companies and what their websites are like. Second: expert developers and designers make usable products. A “usable” website is easy to learn, efficient to use, and error-proof, and has a memorable, appealing design. A Professional WordPress Expert will know about usability and the Jakob Nielsen standard, a tried-and-true way to assess whether a website is working. Usability is important because websites survive or flop based on their usability. Finally, WordPress experts are business-oriented. They are not stereotypical techies who care more about their products than a customer’s needs. Instead, they think about business strategies. What does a customer need? Where is the company now, and where do they want to be six months from now? The business strategy leads the development, not the other way around.
Good research, an understanding of usability, and an understanding of business strategy are not the only things that mark great WordPress professionals. Experts are good communicators, enjoy learning new things, and love a challenge. They keep deadlines and they’re efficient. And most of all, they’re imaginative: they won’t just do what everyone else does, but they’ll go above and beyond to imagine something new. If you’re looking for something more than the average, run-of-the mill product, talk with one of our expert WordPress design and development professionals: they’ll help you imagine new things.