WordPress is the perfect tool to expand your online identity. Whether you are trying to expand a business, attract more followers, or you’re just wanting to find an outlet to express yourself, WordPress has the potential to become more than what you thought possible. As a free and open source sytem, the myriad of options and tools available to truly customize your website can seem daunting, but with a few simple tips and strategies your website can become a true portal for your vision and goals. Themes and plugins are the two most fundamental and essential aspects of a WordPress design. Understanding the purpose and impact of themes and plugins is the difference between a website that will attract or detract visitors.
Themes are the facade of the website. They can either invite and entice a visitor to stay on a page and return on a regular basis or it can lead to a quick backout from the page and a reluctance to return. Think of the theme as the mood creator for your website. Colors and images need to reflect the type of experience you want to give a visitor. A simple and effective way to narrow what type of theme is perfect for your goals is to examine what the popular websites that share the type of visitors you want look like. These websites are not only popular because of the content, but also because of how the theme of the page creates a pleasurable mood. Some websites thrive on white, open themes that create little distraction for the content while other websites use busy backgrounds and colors to energize the content that they hold up. While looking for inspiration for a theme, do not forget that it also pays to have your own signature.
WordPress has more plugins than you will ever have the time to use them on a website, and it would be wise not to clutter a page with plugins and waste your valuable time with functions that no one will use. Think of plugins in the same way people edit papers, less is more. An extremely wordy sentence loses its meaning where a simple and shorter sentence would have been better. Plugins are there to make your website work more efficiently. Once you have a visitor and they are comfortable to stay and explore the site because of the theme, the plugins should allow for easy exploration and navigation. Plugins are not only named so because they are a plugged into your site, but also because it allows users to also get plugged in.
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