Category Archives: Small Business

business strategy development denver

Quality WordPress Development Tips to Improve Your Business Website

WordPress is the perfect tool to expand your online identity. Whether you are trying to expand a business, attract more followers, or you’re just wanting to find an outlet to express yourself, WordPress has the potential to become more than what you thought possible. As a free and open source sytem, the myriad of options and tools available to truly customize your website can seem daunting, but with a few simple tips and strategies your website can become a true portal for your vision and goals. Themes and plugins are the two most fundamental and essential aspects of a WordPress design. Understanding the purpose and impact of themes and plugins is the difference between a website that will attract or detract visitors.

Themes are the facade of the website. They can either invite and entice a visitor to stay on a page and return on a regular basis or it can lead to a quick backout from the page and a reluctance to return. Think of the theme as the mood creator for your website. Colors and images need to reflect the type of experience you want to give a visitor. A simple and effective way to narrow what type of theme is perfect for your goals is to examine what the popular websites that share the type of visitors you want look like. These websites are not only popular because of the content, but also because of how the theme of the page creates a pleasurable mood. Some websites thrive on white, open themes that create little distraction for the content while other websites use busy backgrounds and colors to energize the content that they hold up. While looking for inspiration for a theme, do not forget that it also pays to have your own signature.

WordPress has more plugins than you will ever have the time to use them on a website, and it would be wise not to clutter a page with plugins and waste your valuable time with functions that no one will use. Think of plugins in the same way people edit papers, less is more. An extremely wordy sentence loses its meaning where a simple and shorter sentence would have been better. Plugins are there to make your website work more efficiently. Once you have a visitor and they are comfortable to stay and explore the site because of the theme, the plugins should allow for easy exploration and navigation. Plugins are not only named so because they are a plugged into your site, but also because it allows users to also get plugged in. is a leading Denver WordPress Expert providing exceptional design, development and consulting. 

Denver SEO Company

Small Business SEO Techniques

Today small businesses need to focus on Small Business SEO techniques to improve traffic to their website and increase their customer base.  Search engine optimization is essential when trying to grow your business.  SEO allows your small businesses the opportunity to attract new pre-qualified customers to your website that may be interested in purchasing your product or service.  If your company is serious about growing on the internet and utilizing the marketing power of the web, then you need to start considering SEO as a possible avenue for internet marketing.  After all if your small business website is not found in major search engines then you are leaving large amounts of money and sales on the table.  Check out these Small Business SEO Techniques to improve your small business website’s ranking on major search engines such as google.  Continue reading Small Business SEO Techniques

Easy Small Business SEO – 5 Tips

Every small business should be concerned about search engine optimization (SEO) for their company website. SEO is essential in getting found on Google and other major search engines. Unfortunately, the process can be tedious and very technical, making it difficult to obtain desired search rankings. Usually, small businesses do not have the man power or financials to operate full SEO campaigns, and often times need to make only a few changes to the way they do business online. Here are 5 tips to help boost your small businesses search engine ranking and improve your websites online presence. Continue reading Easy Small Business SEO – 5 Tips

Is it Time to Take Your Business Online?

Have you been trying to figure out how to take your business to the next level? There are a number of steps a business can take to get to the next level and increase profits, some more practical than others.  First, a plan needs to be made and the plan should focus on bringing in new business throughout the year.  This means your company will need to create a marketing plan that will increase visibility and help your business become more popular to consumers. Continue reading Is it Time to Take Your Business Online?

Small business web design, small business SEO

Grow Your Small Business Online

Running a small business is no simple task – growing it is much harder. It is safe to say it takes hard work and determination to successfully run and grow a small business.  Unfortunately the current state of the economy has not made growing a small business any easier – probably just more challenging.  One of the best marketing tools for the average small business is the internet and the development of an online presence.  With the increase in presence and features of the internet, many businesses have already benefited from the endless online opportunities. Here we present you with the most common tips for success and offer some information to help grow your small business. Continue reading Grow Your Small Business Online